Clever design is central to the success of any sign or display. After all, with most signs, there is only a relatively small amount of space available in which to communicate important information. It’s vital this space is used effectively to create maximum impact and ensure your message is received loud and clear.
There’s more to it than colours and typography
Too often, signs fail to fulfil their basic function of communicating clearly with customers or staff – the internet is littered with examples of terribly designed and executed signs. Not only is poor design a wasted opportunity, it’s also a waste of the company’s money. Good design, however, delivers a well-thought-out message in a clear, quick and visually engaging way. This is a specialist skill, acquired through many years of training and experience.
As well as sticking to good design principles, any sign or display must also blend seamlessly with your existing company branding and messaging. So, whether you are looking for an external or internal sign, a one-off banner, or a simple poster, your branding requirements must be considered at every step of the design process.
Innovative design that perfectly reflects your brand
At Spectrum Signs & Display, we work closely with you to create eye-catching, effective signs and displays that deliver a clear and compelling message. Whatever your needs, our in-house design team will be able to advise you on the best way forward, including the use of colours and images, and the right materials and finishes for your intended use.
We want every sign and display we provide to perfectly match your company’s identity. With that in mind, our design team will spend time getting to know your business, including your aims, brand and image, to ensure your finished design properly reflects your company and delivers exactly the right message to your customers, staff and visitors.
We also want you to be 100% happy with your design, so we provide computer-designed colour proofs for your approval, giving you a full sense of how your sign or display will look. Samples and prototypes are also available on request.
Our expert design team is also well versed with wayfinding signage design (including NHS wayfinding guidelines), relevant British Standards on signage, the Disability Discrimination Act, and signing for people with dementia and learning difficulties. This means we can provide the full spectrum of design solutions, no matter how specialist.
Find out more
Drop us a line to find out how we can help you turn your ideas into reality and take your business to the next level. Our friendly team will be delighted to talk you through design options and provide a free quote for your sign and display needs.